Amp Energy And Dale Earnhardt Jr. Are "Tradin' Paint"
In The Beverage Aisle This Spring And Summer
Limited Edition Energy Drink Inspired by NASCAR's Most Popular Driver
Now on Store Shelves
PURCHASE, N.Y. - May 5, 2009 - AMP Energy has announced the launch of
Tradin' Paint, a new limited time only Dale Earnhardt Jr. themed energy
drink. The beverage is a collision of three flavors: Orange, Lime and
Berry, with all the energy ingredients and great taste that consumers
expect from AMP.
"Dale Jr. was very involved in creating this new AMP Energy flavor and
it is a true representation of his taste and his sport," said Lauren
Hobart, VP of energy drinks, Pepsi-Cola North America Beverages. "The
flavor and packaging embody the thrills and excitement of side-by-side
racing at intense speeds - complete with a look that features all the
bumps, scratches and crashes that Dale's car endures as it advances
track position."
Featuring the same paint scheme as Hendrick Motorsports' No. 88 AMP
Energy/National Guard Chevrolet, Tradin' Paint has all the marks, dings
and paint streaks that show up on cars during a hotly contested race,
which fans refer to as "tradin' paint."
Dale Earnhardt Jr. has been NASCAR's most popular driver for the past
six years. With the launch of Tradin' Paint, his sponsor, AMP Energy,
is giving fans an insider's nod to the passion and power of racing.
Tradin' Paint is currently available in a 16-oz can nationwide through
the end of the summer. The product will be supported by a full slate of
advertising, including TV and radio produced by BBDO NY.
About AMP Energy
AMP Energy is a product of Purchase, N.Y.-based Pepsi-Cola North America
Beverages (www.pepsi.com), PepsiCo's refreshment beverage unit in the
United States and Canada. Its U.S. trademarks include Pepsi, Mountain
Dew, Sierra Mist, Mug, Aquafina, SoBe and IZZE. The company also makes
and markets Tropicana juice drinks, Dole and Ocean Spray single-serve
juices and North America's bestselling ready-to-drink iced teas and
coffees, respectively, via joint ventures with Lipton and Starbucks. For
more information, please visit www.pepsiproductfacts.com.
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