Information Gathered and Tracked
We collect several types of information while people use our Web site, some of which is tied directly to their profile record, while other information is deliberately not connected to their profile. In the case of profile information, only provided by the individual, or observed through standard Web server tracking, are collected and stored.
While it is possible to merge externally obtained information with data collected at our Web site using standard merge/perge techniques, the personal data on our Web server contains only data obtained during an individual's visit to our Web site.
In addition to collecting profile information provided by each inividual, we also use standard Web traffic analysis techniques on aggregated data based on Web server logs. This includes such calculations as correlatting the number of hits and average viewing time of a page with average interest profile information, etc.
This summary information enables us to better tailor our content to each reader's needs and to help our advertisers better understand the demographics of our audience.
We gather user information in the following processes:
We provide voluntary registration to users for several of the services available at this site. By registering, users can enter the chat rooms and bulletin boards. Please note that information that is disclosed in these arenas becomes public. Use caution in disclosing any personal information.
E-mail Discussion List
We offer a free e-mail discussion list to users that tailors to the NASCAR audience. We gather the e-mail addresses of users who voluntarily subscribe. Users may remove themselves from this discussion list by following the link provided in every email.
We use reasonable precautions to keep the personal information disclosed to us secure. However, we are not responsible for any breach of security or for any actions of any third parties which receive the information. We also link to other sites. We are not responsible for their privacy policies or how they treat information about their users.
Use of Internet Protocol Address
We use your Internet protocol (IP) address for several reasons: to help diagnose problems with the site's server, to administer our Web site, and to gather broad demographic information. Third party advertisers on the dalejrpitstop.com site may also use your Internet protocol (IP) address.
If you prefer not to receive interest based content and ads enabled by Quantcast, you can always opt-out by clicking on our "Opt-Out" link here or by accessing the NAI's opt out-tool here.
We do not collect or use any online contact information or identifiable off-line contact information about a child without parental consent. We do not distribute personally identifiable information about children without parental consent. We do not entice children with games or contests that would encourage them to disclose personal information.
We will never share or sell your personal information with anyone else, unless we have your explicit permission to do so. And except for use in tailoring our site to your needs and interests, we will never use any information about you in any way except in aggregate (i.e., when we tell a potential business partner that "x percent of our audience is made up of women"). And we always give you an option of whether or not you want to receive any information about offers and promotions from us.
Jim 8-) - Jim Peterson
The Dale Earnhardt, Jr. Pit Stop