Dale Earnhardt Jr. Official Store - ShopJRNation

DaleJrPitStop.com Privacy Policy

DaleJrPitStop.com has drafted this document, which details how we gather and disseminate information, in an effort to demonstrate our strong commitment to online privacy. Please contact us if you have any questions about our privacy policy.

Information Gathered and Tracked

We collect several types of information while people use our Web site, some of which is tied directly to their profile record, while other information is deliberately not connected to their profile. In the case of profile information, only provided by the individual, or observed through standard Web server tracking, are collected and stored.

While it is possible to merge externally obtained information with data collected at our Web site using standard merge/perge techniques, the personal data on our Web server contains only data obtained during an individual's visit to our Web site.

In addition to collecting profile information provided by each inividual, we also use standard Web traffic analysis techniques on aggregated data based on Web server logs. This includes such calculations as correlatting the number of hits and average viewing time of a page with average interest profile information, etc.

This summary information enables us to better tailor our content to each reader's needs and to help our advertisers better understand the demographics of our audience.

We gather user information in the following processes:

Optional registration

We provide voluntary registration to users for several of the services available at this site. By registering, users can enter the chat rooms and bulletin boards. Please note that information that is disclosed in these arenas becomes public. Use caution in disclosing any personal information.

E-mail Discussion List

We offer a free e-mail discussion list to users that tailors to the NASCAR audience. We gather the e-mail addresses of users who voluntarily subscribe. Users may remove themselves from this discussion list by following the link provided in every email.

Data protection

We use reasonable precautions to keep the personal information disclosed to us secure. However, we are not responsible for any breach of security or for any actions of any third parties which receive the information. We also link to other sites. We are not responsible for their privacy policies or how they treat information about their users.

Use of Internet Protocol Address

We use your Internet protocol (IP) address for several reasons: to help diagnose problems with the site's server, to administer our Web site, and to gather broad demographic information. Third party advertisers on the dalejrpitstop.com site may also use your Internet protocol (IP) address.


Like many websites, we use cookies on the dalejrpitstop.com site (by placing or reading them via your browser) to save your registration ID and login password for future logins to the dalejrpitstop.com site. This site also utilize session ID cookies to enable certain features to better understand how you interact with the dalejrpitstop.com site and to monitor aggregate usage and web traffic routing on the dalejrpitstop.com site. Third party advertisers on the dalejrpitstop.com site may also place or read cookies on your browser. We also use cookies when you visit to collect log data, as described in the Information Gathered and Tracked section listed above. You can instruct your browser, by changing its options, to stop accepting browser cookies or to prompt you before accepting a cookie from the websites you visit. In addition, we use Flash cookies in connection with our Market Research Services to measure certain Flash content such as animation, games and videos. Similarly to browser cookies, Flash cookies are used to remember settings, preferences and usage, but are managed through a different interface than the one provided by your web browser. If you want to delete Flash cookies, please access your Flash Player settings management tool available on Adobe's web site here. However, if you do not accept cookies (whether browser or Flash cookies), you may not be able to use all portions of the dalejrpitstop.com site or all functionality of the services.

Opt-Out Option
If you prefer not to receive interest based content and ads enabled by Quantcast, you can always opt-out by clicking on our "Opt-Out" link here or by accessing the NAI's opt out-tool here.

Children's Guidelines

We do not collect or use any online contact information or identifiable off-line contact information about a child without parental consent. We do not distribute personally identifiable information about children without parental consent. We do not entice children with games or contests that would encourage them to disclose personal information.

Our Promise

We will never share or sell your personal information with anyone else, unless we have your explicit permission to do so. And except for use in tailoring our site to your needs and interests, we will never use any information about you in any way except in aggregate (i.e., when we tell a potential business partner that "x percent of our audience is made up of women"). And we always give you an option of whether or not you want to receive any information about offers and promotions from us.

Contact Us

If you have any additional questions or concerns about our privacy policy, please contact us:

Jim 8-) - Jim Peterson
Email: pitstopsupport@aol.com
The Dale Earnhardt, Jr. Pit Stop